Davines proposed the best of international coiffure with an extraordinary hairshow at the historic Orpheum Theatre located in downtown L.A., where over 2,000 attendants showed up to the two-day (January 18-19, 2016) annual event – World Wide Hair Tour. The fusion of videoart, music, dance and light breathed life into the creations of Davines’ most renowned hairstylists in the world.
00:am has been working for months on the Show Artistic Direction: video&graphic backgrounds, video-stories, soundtracks, storytelling, choice of the theme, creative maps and new formats, like the World Style Contest’s competition one.
The number one star of the show was of course the hair genius Angelo Seminara, Davines Artistic Director since 2011, who performed in two amazing shows –Monday & Tuesday– that simply mesmerized his audience. Angelo took this opportunity in the spotlight to present Davines’ new line Your Hair Assistant, conceived and designed by himself.
Among the talent that was gracing Orpheum Theatre was legendary cinema hairdresser Aldo Signoretti, amazing Canadian hairstylist Anna Pacitto, Danish dynamic duo Brian & Kirsten, the sublime team of ION Studio NYC, the extraordinary Anthony Polsinelli, UK London's education gurus Allilon Education Team led by Johnny Othona and Pedro Inchenko, and the Davines North America Artistic Team made by Francesco Ferri, James Abu Ulba, Lina Shamoun and Naomi Knights.
Davide Bollati, the Owner/Chairman of Davines, shared with the audience I Sustain Beauty, a callout for everybody to participate in making the world a more beautiful place and the Davines Village, the architecture project for the company’s new headquarters in Parma designed by Matteo Thun.
Davines CEO, Paolo Braguzzi, explained to the audience what B.Corps are - companies who use business to do something good for the world - and proclaimed the company’s intention to join the global B.Corps Movement in the next few months.