THE Q SIDE

Over the past few days, we have been fully immersed into The Q Side event at the Barilla Group's BITE –

Barilla Interactive Technology Experience in Pedrignano.

For this event we designed a series of interactive experiences dedicated to food safety and quality, with the aim to engage audiences with Barilla’s processes of protection and prevention.

The Q Side has been a groundbreaking event, the most innovative in the quality and food safety sector. 5 days, 4 interactive stations, 14 sessions, 700 participants and over 18 months of work with a phantastic artistic team.

Our aim has been to translate scientific concepts into clear, accessible content (without losing accuracy) and emotionally engaging the audience through immersive experiences.

It has been a multidimensional challenge, involving multiple skills, ranging from conceptualizing to artistic direction, from AI visual design to 3D printing, from storytelling and public speaking to immersive dramaturgy, from virtual video making to video game programming, from event planning to coordinating a wide technical and artistic team.

Deeply grateful to Roberto Buttini and the whole Barilla Q&FS team for the opportunity and the trust.

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